In 1987, Jean Touitou created the French brand A.P.C. accessible for its style and philosophy. In its early beginnings, it gained renown for its classic raw denim jeans, the brand now offers a simple and casual elegance. The founder assumes that this absence of extravagance and this return to the essentials is what makes A.P.C.'s identity.

Elegant and casual looks, inspired by everyday life.